Vita Vie is Simall Wines premium label. The brief was to create a traditional feel that reflected a high end product. Simon wanted to include a vineyard vine and play with the idea of introducing the letter ‘V’. We settled on this design which complements his white varieties beautifully.

I also had the privilege of working on several labels in the Simall Range. Simon is a boutique wine maker who has received several awards for his wine varieties.